Why ‘Inoocha’?

It’s a common question so here’s the final criteria the new company name had to pass.

Must to be unique.
Must deliver less than 10 initial results in Google.
Must relate to both founders.
Must translate well.
Must be positive and active sounding, intuitive and natural.
Must be easy to pronounce and spell.
Must be memorable.
Must work for on and off-line business.
Must [...]